By 2030, it is expected that tourists coming from the Asia-Pacific region will account to at least half of the world’s international travellers. Forty percent of this number will be Chinese holidaymakers. More so, it is seen that China will surpass the United States in terms of travel-market.
But why the Chinese travel industry?
According to UNWTO, holidaymakers from China shelled out 30 percent more from their holiday trips in 2012 than in 2011. These expenses are growing and growing each year. In fact, the Chinese spent $102 billion on their international excursions that same year. By 2030, it will balloon to at least $1.8 trillion. That’s why everyone wants a piece of those Chinese travelers. Luckily, we will provide you 5 promotion tips on growing a Chinese travel company.
1. Segment the Chinese travellers
Group them using different metrics (age, social status, gender, etc.). This will help you to easily monitor the behaviour, attitude and spending of pattern of Chinese tourists. In turn, you will be able to prioritise your target market, make wise investment choices, create a competitive marketing strategy and provide more efficient services.
Based on trends, these segments will travel more outside China by 2030: young, well off Chinese; senior executives; and groups of friends or families. You can exploit these sectors and make a profit by offering attractive tour packages that will suit their taste and lifestyle.
2. Create a localised webpage
Probably one of the best things you could do to introduce your travel company is to create a localised webpage. According to statistics, around 96% of tour reservations made by Chinese holidaymakers occur on webpages that are in the Chinese language. For instance, look at daodao.com, TravelAdvisor’s brand in China. In Australia, Tourism Australia and Experience Oz have websites customised for Chinese travellers.
3. Partner with local companies in China
Aside from creating localised content, Chinese consumers expect international brands or services to be presented to them in a local way. That being said, make use of Online Payment Services in China such as Alipay and Tenpay.
4. Capitalise on social media
In some cases, traditional marketing isn’t as effective as social media marketing. However, you can still invest on standard promotional items. Harness your inner creativity to elevate your publicity campaigns. More so, promote your travel company and the services you provide using popular socia media channels like Weibo and Renren.
5. Encourage your clients to write positive reviews
They say that “reputation is revenue.” As a matter of fact, 81% of tourists rely on travel reviews while around 49% of them will only book a package tour after reading the write-ups. Encourage your clients to post positive reviews based on their experiences in your website or on social media.
By following these tips, we are confident that your business will have the cutting edge and succeed in Chinese tourism.