Five Promotion Tips for Growing a Chinese Travel Company

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By 2030, it is expected that tourists coming from the Asia-Pacific region will account to at least half of the world’s international travellers. Forty percent of this number will be Chinese holidaymakers. More so, it is seen that China will surpass the United States in terms of travel-market.

But why the Chinese travel industry?

According to UNWTO, holidaymakers from China shelled out 30 percent more from their holiday trips in 2012 than in 2011. These expenses are growing and growing each year. In fact, the Chinese spent $102 billion on their international excursions that same year. By 2030, it will balloon to at least $1.8 trillion. That’s why everyone wants a piece of those Chinese travelers. Luckily, we will provide you 5 promotion tips on growing a Chinese travel company.

1. Segment the Chinese travellers

Group them using different metrics (age, social status, gender, etc.). This will help you to easily monitor the behaviour, attitude and spending of pattern of Chinese tourists. In turn, you will be able to prioritise your target market, make wise investment choices, create a competitive marketing strategy and provide more efficient services.

Based on trends, these segments will travel more outside China by 2030: young, well off Chinese; senior executives; and groups of friends or families. You can exploit these sectors and make a profit by offering attractive tour packages that will suit their taste and lifestyle.

2. Create a localised webpage

Probably one of the best things you could do to introduce your travel company is to create a localised webpage. According to statistics, around 96% of tour reservations made by Chinese holidaymakers occur on webpages that are in the Chinese language. For instance, look at daodao.com, TravelAdvisor’s brand in China. In Australia, Tourism Australia and Experience Oz have websites customised for Chinese travellers.

3. Partner with local companies in China

Aside from creating localised content, Chinese consumers expect international brands or services to be presented to them in a local way. That being said, make use of Online Payment Services in China such as Alipay and Tenpay.

4. Capitalise on social media

In some cases, traditional marketing isn’t as effective as social media marketing. However, you can still invest on standard promotional items. Harness your inner creativity to elevate your publicity campaigns. More so, promote your travel company and the services you provide using popular socia media channels like Weibo and Renren.

5. Encourage your clients to write positive reviews

They say that “reputation is revenue.” As a matter of fact, 81% of tourists rely on travel reviews while around 49% of them will only book a package tour after reading the write-ups. Encourage your clients to post positive reviews based on their experiences in your website or on social media.

By following these tips, we are confident that your business will have the cutting edge and succeed in Chinese tourism.

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Macau: The Gambling Capital of China

Macau is regarded by many as the “Las Vegas of Asia” due to the city’s luxurious casinos and regal hotels that matches that of Las Vegas’. This peninsula city is also said to be bigger than Las Vegas in terms of profits, thanks to gambling. In fact, the government of Macau gets almost half of its revenues from gambling, which is also why tourists across the globe flock here to try their luck.

In every direction, you’ll see hotels and casinos exorbitantly ornamented with impressive chandeliers inside while the exteriors are lighted impressively, which add to the city’s glitz and glamour. Casinos in Macau are always thronged with gamblers and tourists playing roulette, blackjack, poker and slot machines, among others. Most of high rollers in Macau are from China, Hongkong and other neighboring cities, who go to the city and gamble lots of money. On the other hand, tourists only bet their money in casinos just to experience the thrill and fun of the game of chance.

Gambling Activities in Macau

Gamblers and tourists can take part in different gambling activities in Macau. Generally, these are categorised into casino games, greyhound racing, sports betting and lotteries. Online gambling is also popular in Macau; however, those interested in making a wager can only do so from two websites. Horse race betting is facilitated by Macau Jockey Club while sports betting is accessible via Macauslot’s online portal. Online gamblers can place their bets in different horse race events in Macau and other neighbouring cities, and in Australia and some key Asian cities.

On-course and off-course horse race betting and greyhound racing are among the favourites of gamblers in Macau. For horse races alone, there are at least 210 race betting on-course terminals and 80 off-course terminals in and around the city. Moreover, the city has provided off-course betting stations for greyhound racing that are situated at Kam Pek casino, Jai-Alai palace and Hotel Lisboa.

In such a short time, Macau has become the world’s gambling destination. May it be casino games, greyhound and horse race betting, sports betting or lotteries, Macau has it all for you! There are also existing and upcoming tourist attractions that holidaymakers and travellers will surely enjoy. Truly, Macau is the gambling capital not only of China, but also of the world.

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Chinese Social Media: When in China

China has over 1.319 billion people and they have all their own digital platforms for social media. So, social media is very big in China, like everything else in China, big big big BIG! When you want to reach that big audience in China it pays to know and understand the social media options they have on offer. You may have a product or service that you wish to market in China; and social media can fan some flames of interest for you. Here is a brief rundown of what to expect and what each platform can specifically offer.

Chinese Social Media: When in China

There are over 300 million people using social media in China, so, that is a huge market to reach. A social media management agency could work wonders with these kinds of numbers. Looking at the top five social media apps in the Chinese market, they each have particular pros and cons.

Sina Weibo – Looking at the multifunction capabilities of this very popular app, you can see why they call it the Chinese Twitter (and that has nothing to do with Mah-jong). It has the ability to share images and videos; and it is the most popular app for Chinese celebrities wishing to interact with their many fans. Sina Weibo has twice the number of users that Twitter does, which just goes to show how big a place China really is. This app can help marketers reach a giant sized audience.

Tencent – This app is really an instant messenger using the QQ platform. It does, however, allow users to share images and videos, and to update their status. It also, incorporates numerous different websites on the one platform; meaning that Tencent has the largest number of registered users in China. It does have its own social networking site called Pengyou. This app, again, offers marketers and advertisers a huge audience.

Douban – Boasting around 80 million active users every month, Douban, is an open forum style platform, which is mainly used for movie, book and music reviews. Being an open forum it allows unregistered users to access many of its features, which may be attractive to marketers.

Renren – This could be called the Facebook of China, as it encourages users to connect with their friends, update their status, share videos, images, music and links. It has around 150 million registered users and over 30 million people actively using it every month.

WeChat – This mobile chat and voice app allows its users to discover each other through friend discovery, which identifies other WeChat users in the area. It is China’s Premier instant messaging app and currently it has more than 100 million people using it.

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Chiropractors in China: Beijing, Shanghai and Hong Kong

Chiropractors have conquered the great divide between East and West. You will find chiropractors in China: Beijing, Shanghai and Hong Kong. These great cities and more are now home to the healing hands of professionally trained chiropractors. In some ways, Chiro is an American modality, and like many successful American things it too has now been exported across the globe. It is not only Hollywood and McDonalds starring on screens and streets in China, Chiro is making a big impact on the shores of the Middle Kingdom.

Chiropractors in China: Beijing, Shanghai and Hong Kong

Sport’s science has helped lead the way for the chiropractor in China, to some extent, with things like the massive Beijing Olympic Games. Chiropractors on national sporting teams from countries like the USA, Canada, the Bahamas and the Philippines all made their presence felt. It could only be a matter of time before opportunities were taken up by expat chiropractors and local Chinese people wishing to train. China is a huge untapped market for Chiro, and people are only just beginning to realise that. It is still just a drop in the ocean at the moment, but it will grow, as it is already showing signs of.

Chiropractors in China: Beijing, Shanghai and Hong Kong are servicing expats and local Chinese, who have heard about the efficacy of chiropractic. Chiro may well be from a completely different background to Traditional Chinese Medicine and expressions of that, like acupuncture, but in many ways it shares some attributes. Both modalities are very outcome based in their pragmatic methodology to healing. People in China are in a hurry to achieve outcomes, like Western levels of middle class wealth, and they want the lifestyles and accoutrements that go with that.

Chiropractic healing is a very practical Western way of healing; it is fast and effective. Many of the local people working around one of the American expat chiropractors working in Beijing want to train and become chiropractors themselves. I can see more Western chiropractors coming and working here, and many Chinese people training to become chiropractors. We have seen this development happening in other countries, like Australia and the UK. This is an American export industry with a proven track record of success. The Olympic Games was a great help, and that positive association with Chiro continues to aid  its development in places like China. Athletes love their chiro, so it appears very attractive to everyone else.

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Grey Nomads in China: Travel for Retirees

Well, I don’t think that we will be seeing too many grey nomads on the roads in China with their caravans swaying behind them in the shadow of the Great Wall. Much more likely, to have a whole bunch of them sitting snug inside their comfy tour bus and listening to the sing-song chatter of their Chinese tour guide. Grey nomads in China: Travel for retirees, yes Siree, they are on the move and coming to a tourist attraction near you. Whether it be the Entombed Warriors – The Terracotta Army or The Forbidden City (nothing is forbidden when you are over sixty) these older folk will be chewing the fat with cameras and IPhones outstretched.

Grey Nomads in China: Travel for Retirees

Your retiree has, generally, paid his or her dues to society, gone to work each and every day, brought up a family, maybe fought in a war, set up a SMSF; and now they are ready to see the world. Could be a cruise around the Pacific, through Asia, or flying direct into Beijing and getting on a tour bus to see the many sights that China has to offer. Buddhist Pagodas might be on the menu, the Temple of Heaven, the Shilin Stone forest, the Wudang Mountains, Tiger Leaping Gorge, or the Mogao Caves; to name just a few amazing sights in China.

China is full of incredible things to do and see. Don’t forget Hong Kong and Macao and all that yummy food, gambling and nightlife. How about a Yangtze River cruise to blow the cobwebs from your mind? Hang out at the Hanging Monastery! Pipe up in the Reed Flute Cave and prepare yourself to be truly amazed. If grottoes are your thing, then the Longman Grottoes will tower above your expectations.  The Hani Terraces will show you what a really big canvas looks like when painted with hundreds of years of agriculture.

Grey nomads will never be the same after a trip to the Middle Kingdom. Their ideas about China and Chinese people will be given a giant push into another dimension. They say that travel broadens the mind, well, travel in China stretches it like life does to skin over six or seven decades. Experience makes us who we are; and lives well-lived in are a bit like China, they may not look all sleek and perfect on the outside, but they sure know what life is all about.

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Marketing on the Mainland: Opportunities in Travel

There are many marketing opportunities when travelling in China. It is a very big country and there are very many people, some 1.391 billion people in fact. Marketing on the mainland: Opportunities in travel are opening up every day in so many possible ways. What do people want? They want good experiences and mementoes of those good experiences to take back home with them. They want good food to eat and tasty drinks to wash it all down with. Tourists want to see and hear colourful things, shows and performances. So, there are sponsorship opportunities for smart companies that wish to be associated with such positive excitement.

 Marketing on the Mainland: Opportunities in Travel

You have a group of people that are under tight direction; a market at the mercy of those in control. The tour bus is their constant vessel and their prison to some degree. What is on the walls on display is a platform offering advertisers the opportunity to communicate a highly repetitive message to this audience; whether it be through TV screens or signage. Members of this tour bus can be given caps, pens, coffee mugs and clothing items all embossed with a company sponsor logo. Together they are a bonded team and this makes for a fertile audience in psychologically terms.

When they see amazing new things together they want to talk and share with each other about what they have seen. Experiences shared are reinforced by this kind of behaviour; another powerful opportunity for sponsors to cement their positive association with good times. Companies that are involved in the travel business through things like traveller’s cheques, credit cards, international mobile phone carriers, guide books and travel websites can all take advantage of this captive audience to promote their products. Marketing strategies like these don’t get much better.

The digital world needs to pair with real live experiences in the sensory realm to consolidate its impact and travel marketing makes this possible. The tourist, if properly guided, is an incredibly fertile marketing portal, and a whole group of them together is a great opportunity for marketers everywhere. You can sell to, and, more importantly, create brand ambassadors via these tourists if your marketing and the tour are well managed. China is a big new experience for these people and they will want some corporate friends to share the journey with them. Familiarity in the right places can ease some travel stress; and if they keep seeing your logo in these foreign climes they will be signed on for life, in some circumstances.

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Well-Spoken Chinese Presenters in Demand

Well-spoken Chinese presenters are in demand for English-speaking tours around China for Westerners. Do you speak very good English? Is the timbre of your voice very attractive and a good representation of our Chinese country? In that case you can get a job as a presenter on one of these popular tours. Imagine being able to tell the story of your great nation to the foreign hordes; what a proud position to be in. Narrating some of the many achievements garnered by the heroes and heroines of the Middle Kingdom.

Well-Spoken Chinese Presenters in Demand

Attractive and well-spoken Chinese presenters will be assured of good remuneration for these important positions. An attractive speaking voice is vital if the applicant is to be successful in applying for this position. Based on the well-known truism that ‘they do shoot the messenger’, especially if he, or she, sounds like a screeching owl in pain. Dulcet tones will sell the story of China’s rich and rewarding history, much better than adenoidal pitches of harsh sounds. A warm and nurturing voice can be honey-sweet to the ears of its listener. The tours will then enjoy their time as audience for our tour guides.

Across the land from Beijing to Shanghai, Szechwan to Altay, and Hangzhou to Qoqek our tour buses are crying out for well-spoken tour guides. Get on board and pin your microphone on and start talking; your country needs you. Tell our stories to these visitors and tell them proudly. Tell them of the mighty Qing dynasty and its battles to unite our great nation. With a population well over a billion people we have many such stories to tell of our histories. The mighty Yellow River has countless stories to be told. Our country covers 9.6 billion square kilometres and every patch has a story to be shared.

From the Tibetan Plateau all the way to the Pacific Ocean history has accrued like money in a Swiss Bank. Dynasties have come and gone like waves crashing into the beach; always to be replaced with another. The Communist Party of China waves the red flag now over the capital. Memories of Mao Zedong and Zhou Enlai flutter across brain cells like rice thrown at a wedding. Children of the revolution stand together and their shadows are hardly seen. Chopsticks hover above an empty bowl. The wind blows across a chasm; and it will be the story that you tell that makes an impression. Speak well about your country and know that you serve the pages of our history.

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Zodiac Forecasts for The Year of the Monkey

The Monkey is the playful spirit of the Chinese zodiac; always ready with a joke or a trick. In the Year of the Monkey get ready for some twists and turns. Money is an important ingredient in this Year of the Red Monkey; red because it is in the element of fire. Status will be another issue on the agenda this year and we could see lots of leadership changes at the top. Especially in the finance industry and, perhaps, Treasurers and Finance Ministers, may find themselves at the centre of controversies around the globe.

Watch your investments and make sure that you read the fine print. Closer to home it is behoven upon us all to take responsibility for our own fiscal realities. Don’t go blaming others after the fact, be vigilant now and don’t believe the hype. Monkeys like to hype things up and make a song and dance about it all. Stay calm and centred, and try not to get caught up in the drama. There are opportunities for those who can remain unfazed. Economically these opportunities may present themselves in the wake of those who have unfortunately gone down with the ship.

Zodiac Forecasts for The Year of the Monkey

Currency markets may be quite volatile in the Year of the Red Monkey. Rising and falling currencies can affect exchange rates for the tourist and travellers. Be careful about how you exchange your currency when travelling, as there could be opportunities for profit and losses could occur for the unwary. Avoid black marketeers in countries that have these elements in play. Be vigilant when bartering in Asian countries to avoid being ripped off unnecessarily. Keep your traveller’s cheques and money close to your person in a safe place when in public places. Astrology and numerology, often come to the fore in the Year of the Monkey.

Monkeys can be quite vicious when provoked, so avoid quarrels and disputes when travelling. Remaining calm and centred, whenever possible, is a good strategy to follow at the best of times, but in the volatile Year of the Monkey it is a must. Avoid political arguments when out and about in foreign countries; especially in the current political climate. Keep your focus on the pathway, wherever you are, don’t get distracted by fireworks. It is easy to lose your way in unfamiliar circumstances, especially when travelling far from home. Don’t stray too far from the beaten track this year; keep your eye on the signs.

 

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Fantastic Group Tours Through China

China is a country full of amazing diversity with what seems like a billion things to see, besides the fantastic people of course! With sights like the Great Wall of China, sprawling city scapes full of the latest shopping and style and a range of food to die for,China has something for everyone! You will never regret exploring every part of China as it leaves lovely experiences and memories that gives satisfaction and enjoyment for everyone’s life.

Travelling with a group is one of the best ways to experience China, not only do you get to meet lots of like-minded people but the benefit of having a guide can be indispensable. You can make your trip worthy and memorable by having a great itinerary organized by your group tours. You can find affordable and reasonable prices online or get a great deal personally. There are a lot of package tour groups to choose from and can compare where is the best one suited for your budget.

Fantastic Group Tours Through China

China is one of the most visited country in the world. Because of its great landscape, grassland, desert, mountain ranges, lakes and rivers, it made the entire country richest not only on its economics but also for its great wonders. One of the iconic symbols of China is the Great Wall which is the longest wall in the world. It is one of the famous tourist attractions. In fact, it is place among “the New Seven Wonders of the World” and the UNESCO World Heritage Sites in China. Along the journey, you wouldn’t complain about the long walks as it will take you to amazing sceneries. The Silk Road is the world’s oldest and most historically overland trade route. You can find popular souvenirs and local products that you may bring back to your country as a remembrance. Taste also their popular food while having a break time from the tour.

Shanghai is the biggest city and the financial capital of China. Find different great attractions in this location. Many expats choose to live and work here not only by getting the advantage of living in a famous city but to receive high paid salary yet cost of living should be considered as well. Apart from being the capital city of China, Beijing is also the high tech and actual capital with great shopping. You will see different kind of shops and a huge variety of goods sells on each store. From souvenirs shop, antique shop, electronics shop and many more shopping centers, you can find all kind of stuff you want. Xian which was an old capital and home of the terracotta warriors is famous for historical importance. Explore historical monuments and a plethora of ancient ruins and tombs in the vicinity. There are still longer list for great places to visit in China. Through group tours, you will understand and explore the country very well.

China Intolerant to Sex Tourists

The official position of the Chinese government is one of intolerance toward the sex tourism market. It is important to understand that sex tourism is about economics. Men from wealthier countries travel to poorer countries to have sex there cheaply. They literally get more bang for their buck in these places. China sees itself as the regional economic power in Asia. There are Chinese men travelling to poorer parts of Asia to have sex with the women there. The Chinese government does not condone prostitution, but for many single Chinese men it is the only sexual outlet open to them.

China is not particularly interested in being a sex tourism destination for Westerners and is happy to see them visiting countries in South-East-Asia instead. Thailand and Indonesia are favourite stop-overs for men seeking cheap sex in foreign countries. A recent visit involving four hundred Japanese men travelling to China for sex with five hundred local prostitutes garnered a great deal of bad press for the Japanese. No nation likes to think about people from other countries coming over and fucking their women; it is a patriotically sensitive issue. Especially in this case when you remember what the Japanese did in China during the Second World War.

 China Intolerant to Sex Tourists

Countries that do turn a blind eye to sex tourism in return for the economic windfall it delivers, usually do so because they have little alternative. These places are most often resource poor and have little, or no other, industries contributing to the nation’s economy. Many island nations like Malta, and the Pacific island nations are in this situation. With escorts and the income derived from their activities making up a large part of the revenue coming into these places. Which is why, local residents are so keen to see their children try and make a life elsewhere if possible.

It is one of the brutal realities of poverty, the wealthy will screw you any way they can. Lady-boys in Thailand and elsewhere are generating quite a bit of sex tourism from the West and other places. The homosexual and bisexual markets are joining the traditional heterosexual market to make countries like Thailand international commercial sex hubs. The way the world is set-up right now you cannot eradicate prostitution; it would be more constructive to put energy into making the industry hygienically safer for both sex workers and their clients.

 

 

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